Research Methodology

BIG Research follows a comprehensive research methodology to ensure that the true leaders in different business categories are identified and felicitated for their efforts. The broad research methodology for our various studies is as follows:

• Identification of the key brands and professionals in a particular business category and geographical zone and inviting them for participation in the market research depending upon their location and focus of their business.
• About 25% of the participants who nominate themselves or their organisations make it to the next stage after the initial screenings of the nominations received.
• Collection of data from the participating brands and professionals about their products/services, infrastructure, Annual Growth of business, etc.
• Gauging the popularity and perception of the participants amongst the end consumers through collection of data through feedback forms. This stage is focused on gathering insights into the brand equity, customer feedback, media visibility and feedback from the industry.
• Physical survey of the premises of all the participants for collection and verification of data gathered
• Grading the participants on different criteria through collected data/feedback/opinion scores